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March, 2012: The Will-Burt Company Acquires GEROH GmbH

For additional information, contact:
David Cotsmire, VP of Marketing and Customer Service
330-684-5282 (office) or 330-347-6745 (mobile)

The Will-Burt Company, the world’s premier manufacturer of telescoping mast elevation solutions for surveillance, communication antenna and scene lighting systems, has acquired GEROH GmbH, based in Waischenfeld, Germany. GEROH is the leading manufacturer of telescoping mast and trailer solutions for the military market in Western Europe. The acquisition broadens the mast product line that Will-Burt offers customers in its global markets and gives it manufacturing facilities and sales and service capabilities in Europe.

“GEROH engineers, designs and manufactures a broad line of high performance mechanical masts that will complement Will-Burt’s product line and capabilities and enable both companies to better fulfill our customers’ needs for elevation solutions,” said Jeff Evans, Will-Burt’s President, CEO and Chairman. “In addition, this acquisition allows us to become closer to our European customers and to be able to serve them even better.”

Commencing its operations in 1946, GEROH will continue production and operations in its current location. “We are excited about the combination of products, capabilities and markets that will enable both Will-Burt and GEROH to become stronger across the Atlantic and across the globe,” said GEROH CEO Peter Dressendörfer. “Together, we can deliver better products and better service to all our customers.”

Will-Burt offers a broad range of masts, from its high performance, high pointing accuracy Stiletto family of masts for military, border patrol and other applications, to its Expedition Series single-man portable tripod mast, including pneumatic and mechanical masts and light towers.

GEROH cable-driven masts include the heavy-duty KVR mast, well suited for surveillance or communications antenna systems as well as the lighter-duty KVL mast. Each mast may be vehicle, shelter, trailer or field-mounted and has an available tilt system. GEROH also offers the heavy duty Spindle mast with greater weight-lifting capability and pointing accuracy.

In addition to its masts, GEROH also engineers and manufactures its own line of specialty single and double axle military trailers, designed for maximum mobility with high payload capability and low curb weight.

Combining the Geroh products with our existing Will-Burt masts and ITS towers allows us to satisfy virtually every customer need in today’s demanding markets,” said Evans. “Combined with our integration, engineering, manufacturing and Quick-Turn® capabilities, we now are truly a one-stop shop to meet our customers’ needs.”

The Will-Burt Company, located in Orrville, Ohio, is an employee-owned company that manufactures pneumatic and mechanical telescoping masts and towers for industries such as fire and rescue, military, cellular, broadcast and other specific, custom applications, with an ISO 9011: 2008 certified quality system. Will-Burt also designs and manufactures military and other shelters made of all-composite materials and engineers integration of its masts to military vehicles and trailers.